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Super Bowl Coach Tony Dungy Featured in Free Halftime Video Kit for Game Watching Parties

Free Video Message Available for Local Event Organizers to Play for Spectators

This year's football fans gathering at various watch parties will have access to one Super Bowl coach's personal thoughts during halftime. A free downloadable video kit is available to local game watching party organizers which features Super Bowl winning coach Tony Dungy and his wife Lauren. The video message includes a personal appeal to Americans on the subject of the current orphan crisis and adoption. Dungy is involved with The Adoption Journey Project (www.adoptionjourney.org) to help influence more couples to consider adoption.

"The big win on Super Sunday would be to raise awareness about the millions of children who need a family. I would love to see thousands of local community groups and circles of friends gathering together to stop and consider how they can help," said Dungy, the winning head coach of the 2007 Super Bowl Champion Indianapolis Colts.

"With more than 100,000 children in need of a stable and loving family in the US, if just a fraction of groups gathering to watch the Big Game influence just one family to adopt, we would make a huge dent in this social crisis,"
said Marc Andreas, Vice President of Marketing at Bethany Christian Services, the largest adoption agency in the country.

The Free Halftime Video Kit is available at http://www.adoptionjourney.org/dungyhalftime and includes:

-- 2 1/2 minute video featuring Super Bowl winning coach
     Tony Dungy and wife Lauren Dungy
-- Printable guide for event organizers for introducing
     the video and starting conversations about Tony &
     Lauren's message
-- Instructions for downloading the video with multiple
     ways to play it on the television

Additional resources are being published on www.AdoptionJourney.org for couples and families about adoption such as FAQs by peer couples that have already gone through adoption, webcasts, and ongoing content publishing featuring families and leaders involved with adoption initiatives.

ABOUT THE ADOPTION JOURNEY PROJECT

The AdoptionJourney.org project is a collective of organizations who want to break down the barriers to adoption - Bethany Christian Services, Lifesong for Orphans, and Lifeline Children's Services. The goal is to foster honest conversations about the adoption process, offer comprehensive yet easily accessible information about domestic and international adoption, and connect those who have already adopted with those who are thinking about it.
Follow on Twitter: twitter.com/adoptjourney

MEDIA CONTACT:

Kenny Jahng
kjahng@fivestone.com
973-500-8536


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